SkyBar, an enchanting rooftop bar located in the heart of Florida, sought to create a distinctive brand identity. Relaxation, versatility, and the celebration of life's moments were at the heart of SkyBar. The brand's vision was to offer a seamless day-to-night experience, from early-morning coffee in the sun to late-night drinks under the stars. The brand tagline was derived from the concept: "From sunrise to sunset, the sky's the limit."
The logo featured a creative fusion of a lemon slice and a sun, emphasizing not only the freshness of SkyBar's beverages but also the concept of 'sunrise to sunset.' The color palette's dominant hue, a dazzling golden yellow, conveys the warmth of a sunset and harmonizes with both the cozy ambiance at night and the azure tones of the sky during the day.
The brand identity went beyond only the visuals. With drinks like "Dawn Delight" and "Starry Nightcap," the cocktail menu continued the journey from day to night. The decor incorporated elements such as custom artwork depicting various beverages, creating an immersive ambiance.
The development of SkyBar's brand identity was an interactive journey that successfully captured the ambience and soul of the rooftop bar. The rich golden color palette, the new logo, and the memorable tagline all worked together to create a visual identity that expressed the warmth, freshness, and boundless possibilities that SkyBar offers its customers.
